- Main
- Business & Economics - Management & Leadership
- Switch: How to Change Things When...
Switch: How to Change Things When Change Is Hard
Chip Heath, Dan HeathSukakah anda buku ini?
Bagaimana kualiti fail ini?
Muat turun buku untuk menilai kualitinya
Bagaimana kualiti fail yang dimuat turun?
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Tahun:
2010
Penerbit:
Random House Canada
Bahasa:
english
ISBN 10:
0307357279
Fail:
EPUB, 286 KB
Tag anda:
IPFS:
CID , CID Blake2b
english, 2010
Selama 1-5 menit fail akan dihantar ke e-mel anda.
Dalam masa 1-5 minit fail akan dihantar ke akaun Telegram anda.
Perhatian: Pastikan bahawa anda telah memautkan akaun anda kepada bot Telegram Z-Library.
Dalam masa 1-5 minit fail akan dihantar ke peranti Kindle anda.
Harap maklum: anda perlu mengesahkan setiap buku yang ingin dihantar ke Kindle anda. Semak e-mel anda untuk pasti ada e-mel pengesahan dari Amazon Kindle Support.
Penukaran menjadi sedang dijalankan
Penukaran menjadi gagal
Faedah Status Premium
- Menghantar ke pembaca elektronik
- Peningkatan had muat turun
- Tukar fail
- Lebih banyak hasil carian
- Faedah lain