Brand Management
Tutorials Point
Brand Management is the process of creating, developing, and supervising the progress of a brand. This tutorial introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation.
This tutorial will teach you the basic terms in branding and provide ideas on how to manage a brand right from creation to its valuation.
This tutorial will teach you the basic terms in branding and provide ideas on how to manage a brand right from creation to its valuation.
Kategori:
Tahun:
2015
Penerbit:
Tutorials Point
Bahasa:
english
Halaman:
77
Fail:
PDF, 2.88 MB
IPFS:
,
english, 2015
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